Your brand photos do more than just fill space on your website or Instagram grid, they tell your story! And choosing the right brand photographer can make all the difference between photos that feel generic and ones that capture the heart of your business. Whether you’re a small business owner, coach, creative, or entrepreneur, working with a photographer who understands branding is a game changer! But how do you actually choose the right person for the job?

Let’s walk through what to look for so you can feel confident investing in a photographer who gets your brand, and gets you.

Define Your Brand and Visual Goals

Before you even start your search, take a step back and get clear on what your brand looks and feels like. Is it playful and bold? Warm and down-to-earth? Sleek and professional? Knowing your visual goals helps you choose a photographer whose style complements your vision. Ask yourself the basics like “who is my target audience?” and “what vibe or story do I want my photos to tell?”.

Pro tip: Create a Pinterest board or mood board to gather inspiration and communicate your vision clearly. The more direction you have, the easier it will be to find someone who aligns with your goals!

Choose a Photographer Who Specializes in Branding

Not all photographers are created equal, especially when it comes to branding. A wedding or family photographer may take beautiful portraits, but that doesn’t transalte to quality brand photos. Brand photography requires a different skill set. It’s about strategy, storytelling, and capturing the essence of your business.

When choosing a brand photographer look for someone who focuses on working with entrepreneurs and small businesses. Bonus points if they are familiar with your industry! In addition, be sure they offer a discovery call or planning session before your photoshoot so they have a clear understanding of your marketing efforts and visual storytelling goals.

Review Their Portfolio With Intention

Once you’ve found a few photographers who seem like a good fit, dive into their portfolios—but do it with purpose. Instead of just scrolling for pretty photos, look for things like variety in client work, images that feel authentic and form connections, consistency in editing, and personality. When finding the right brand photographer for you, the goal is to find someone whose style works with your brand, not just someone with a good camera.

Read Reviews and Testimonials

Social proof is powerful! What past clients have to say can offer valuable insights into what it’s like to actually work with a photographer. Although we care the most about the end result and gallery, it’s important to have a positive experience before and during the shoot as well!

You can find reviews everywhere! Of course you will find the best reviews on their website. However, Google Reviews and comments on Instagram can be more authentic and less currated to the photographer’s audience. So I recommend going there and looking for keywords like professionalism, communication, quality of experience and photography.

Choose the Brand Photographer That’s Right for You

At the end of the day, choosing the right brand photographer comes down to more than just style or pricing. It’s about connection, trust, and shared vision. Ready to elevate your business with strategic brand photos? Let’s connect and see if we are a good fit!