Here’s the thing, your brand is always evolving. And your visuals should evolve with it! No matter where you fall in your business journey, your images are often the first impression people get of your brand. So if those photos no longer reflect who you are, what you do, or who you serve… it might be time for a refresh! Wondering “how often should I update my brand images?” Let’s talk about how often you should update your brand images and how to know when it’s the right time to book a new branding session.

Are Your Brand Images Keeping Up?

One of the clearest signs that it’s time to update your brand images is change. If your business has shifted direction, your visuals should reflect those updates. Maybe you’ve added new services, rebranded with a new logo and color palette, or you’re focusing on a different audience than you were a year ago. These transitions are exciting! However, if your photos still show the “old you,” they’re not supporting the brand you’re building today.

Let’s say you used to work primarily with other creatives, and now you’re branching into corporate consulting. Your visuals should feel aligned with the new energy and clientele you’re attracting. Or maybe you’ve grown more confident in your messaging and want your photos to reflect that boldness. That’s where fresh, intentional branding images can do a lot of heavy lifting.

Think Seasonally (Or At Least Twice a Year)

In general, I recommend updating your brand images at least once or twice a year. For clients who are active on social media or marketing regularly, seasonal updates are even better! These don’t have to be full-scale shoots every time. Sometimes a shorter session with a few new outfits, props, or locations can keep things feeling fresh and relevant.

Think of it like a seasonal wardrobe refresh for your brand. New visuals not only give you content to work with, they also keep your audience engaged and your brand looking current across platforms. If you’re planning a big launch or updating your website, that’s another great opportunity to build a shoot around.

How to Know It’s Time for a Refresh

If you’re wondering whether your current images are still working for you, consider how you feel when you look at them. Do you still see yourself in those photos? Do they capture your current energy, style, and message?

Often, clients realize it’s time for a refresh when they’ve grown personally or professionally, and their old images no longer reflect the direction they’re headed. You might also notice you’re running out of content to post, or that your visuals feel disconnected from the brand experience you’re actually delivering. If your business has evolved but your photos haven’t kept up, you’re probably due for an update.

And if your appearance has changed noticeably—whether it’s your hairstyle, personal style, or overall vibe—it’s a good idea to get images that reflect how you show up now.

Consistency Builds Trust

There’s a deeper reason why updated brand images matter beyond just “looking good.” When your visuals are current and cohesive, they help build trust with your audience. People want to know who they’re doing business with. When your photos reflect the real you, that connection feels more authentic and approachable.

Brand consistency also make your brand feel more polished and professional. From your Instagram feed to your newsletter banner to the hero image on your homepage. Updated photos help create a seamless, recognizable brand experience.

Plan Ahead with Regular Brand Sessions

If staying ahead of content feels overwhelming, one of the best things you can do is plan for branding sessions in advance. I often recommend clients book a shoot seasonally or twice a year, especially if they’re launching new offers or working with a content team. Having a library of on-brand images ready to go gives you the freedom to market confidently without scrambling for visuals at the last minute.

Some photographers (myself included!) offer branding packages or seasonal subscriptions to help keep your content fresh year-round. It’s a great way to build momentum and stay visually aligned as your business continues to grow.

Your brand isn’t static, it’s alive and growing! And your images should reflect that evolution. If your current photos feel outdated, misaligned, or just not quite you anymore, then this is your sign to update photos! Drop me a line here, and let’s get started!